Evaluate with a real creative brief
Use prompts that represent your actual work: product mockups, social ads, storyboards, thumbnails, hero visuals, explainers, or campaign variations. Generic fantasy prompts do not reveal whether the model fits your brand.
Include constraints such as aspect ratio, typography, people, product details, banned motifs, and color palette. The more specific the brief, the easier it is to compare tools fairly.
Score repeatability
A model is useful when a designer can reliably steer it. Track how many attempts it takes to reach an acceptable result, whether edits preserve identity, and whether prompt changes behave predictably.
For video, evaluate motion coherence, scene continuity, character consistency, audio workflow, export quality, and how easily the output can be edited in existing tools.
Review rights and sensitive use
Commercial workflows need rules for likeness, trademarks, minors, political content, medical claims, and training-data posture. Keep approval notes with prompts and outputs used in campaigns.
Even when a vendor offers commercial terms, your team still needs an internal review path for brand safety and regional policy differences.
Practical checklist
- 1Compare tools on real brand briefs.
- 2Track attempts to acceptable output.
- 3Review editing and export workflow.
- 4Document rights and sensitive-use decisions.
- 5Archive prompts for repeatable production.
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